From Dara Lind, writing for Vox:
Even though fact–checkers deploy their forces on Trump regularly, he never apologizes or retracts. Calling out his lies doesn’t make his supporters any less loyal to him. People consistently find him more “honest and trustworthy” than his opponent. He still has a reasonable chance of becoming the 45th president of the United States.
This election is not about Trump, the lying huckster. It’s about American voters, and that’s the really scary part.